Johara Cosmetics | Complete Care Toothpaste

Johara® Complete Care Toothpaste

Johara® Complete Care Toothpaste is enriched with the goodness of healing herbs and essential oils for clean teeth, healthy gums, fresh breath and improved oral hygiene. Ayurveda inspired herbal formulation that offers overall protection to your teeth and gums naturally.
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50g / 100g
SDNC 10197 A / SDNC 10195 A

Product Details


Johara® Complete Care Toothpaste is enriched with the goodness of healing herbs and essential oils for clean teeth, healthy gums, fresh breath and improved oral hygiene. Ayurveda inspired herbal formulation that offers overall protection to your teeth and gums naturally. A special fluoride free formulation, that supports in preventing the formation of dental caries with the help of natural potent antimicrobials. The Johara® Complete care formula was tested in Indiana University –School of Dentistry , Oral Health Research Institute , USA for its safety and effect on the teeth enamel. Relative dentin abrasivity (RDA) is a method for measuring the abrasive effect that the components of the toothpaste have on the tooth, particularly on enamel and dentin (Tooth Cutting Ability). The methodology uses test standards as adopted by American Dental Association (ADA) namely, reference toothbrush, 150g pressure, 1500 strokes and 4-to-1 water-toothpaste slurry. According to the ISO standard, every toothpaste with an RDA under 250 is safe for a lifetime of use. Johara® Complete Care toothpaste has an RDA of 66.98 ± 1.51 and hence considered to be safe and very gentle on the enamel.

One of the greatest hazards of using fluorides in Toothpastes has been emphasized by the USFDA. In the year 1997, it was mandatory for toothpaste manufacturers to add a “poison warning” if the formulation contained Fluoride. Even a dose as low as 0.2 to 0.3 mg/kg was found to lead to serious toxic consequences. A few serious concerns have been the following – Impaired Glucose Metabolism – known to impact blood glucose and insulin levels. Implicated in rising prevalence of diabetes in children. Dental Fluorosis- Defect in tooth enamel& also skin rashes - a rosacea-like skin rash around the mouth. Johara® Complete Care Herbal Toothpaste Is Fluoride Free.

Key benefits

:: Fluoride, Sodium Lauryl Sulfate, Paraben, Formaldehyde & Synthetic Dye free. No animal ingredients or testing on animals

:: Clean & Strong teeth

:: Promotes fresh breath

:: Fights the incidence of caries & Plaque

:: Soothe and Counteracts periodontal diseases

:: White & Strong Teeth

:: Supports Gum Health

:: Low foaming

:: Gentle on the teeth & gum due to low RDA

Suggested Usage

Dispense a small quantity of Johara® Complete Care Herbal Tooth paste onto to soft tooth brush Brush thoroughly at least twice a day. Best after meals or as directed by a dentist or physician Children below 6yrs to use under adult supervision or as directed by dentist or physician



Ayurveda recommends chewing on tender herbs that are either pungent (katu), bitter (tikta) or have astringent (kashaya) tastes. These ingredients are known to help in pacifying the Kapha Dosha (unhealthy mucus) and help in pacifying the Vata Dosha (oral disease), thereby removing the bacteria from the oral cavity. They also increase taste recognizing power & helps to keep the teeth and gums strong.

Standardized Tetrahydrocurcumin

Colorless hydrogenated compounds derived from Sabinsa’s Curcumin C3 Complex®. It has greater absorption, better antioxidant activity, better pharmacological activity, increased dosage efficiency and higher stability at physiological pH. THC’s chemical structure is hypothesized to be responsible for its significant anti-inflammatory activity. Has been evaluated using different in vitro and preclinical models. THC was observed to be effective at almost half the dose of the parent compound, Curcumin. The Anti-inflammatory activity is through the inhibition of COX enzyme.

MAG from Licorice

Glycyrrhizin or glycyrrhizinic acid is an active derived from Licorice extract from the sweet root of Glycyrrhiza glabra. MonoammoniumGlycyrrhizinate(MAG) is the water soluble delivery form of Glycyrrhizinic acid. It is used in toothpastes to support the prevention and management of periodontal disease. MAG is a natural ingredient tending to inhibit the formation of dental caries.

NEEMOIDS®

Researches have confirmed that the leaves, twigs and seeds of neem trees have powerful antimicrobial and antifungal properties. Neemoids, containing Limonoids®– Standardized to 50%, is sourced from the seeds of the neem tree. The undiluted neem seed oil was tested against various strains of bacteria and found to be a powerful anti-bacterial.

Natural Ingredients like Spearmint, Clove Oil, Anise Oil, Ginger, Thymol and vanilla give you a refreshing cool breath.


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